"The name of Italy has magic in its very syllables." — Mary Shelley
Buongiorno from Brooklyn! I'm back from a magical week exploring Liguria, Italy's northwest Riviera coast and can still hear gentle waves lapping the shores of its charming coastal towns. This photo is from Portofino on a sunny day in late March, when I would highly recommend anyone visit Liguria. The weather was so pleasant (mid-60's during the day), and we had hugely popular places practically all to ourselves - Portofino and all the picturesque towns leading to it, plus Genoa, Cinque Terre, Sanremo, and other villages. Not every shop selling souveniers or luxury label brand store was open because the tourist season gets underway after Easter, but none of that was missed. Our international group of 24 travel professionals invited by the Italian tourism board on this trip was able to hike the hills of Cinque Terre towns, navigate steep and narrow alleyways together, sip our espresso, and enjoy our gelato without anyone crowding us. If you're not coming to Liguria to swim in the summer and want a more relaxed respite in this gorgeous region, then definitely consider March, April, September, and October.
Italy's tourism board hosted me on this Liguria trip as a buyer attending the 2023 Discover Italy trade show (in Sestri Levante this year), where I found familiar faces from my trips to Brescia this past October and January and made new contacts from all across the country. Italy is so popular it's important for Nine Muses Travel to have an extensive, trusted network of hoteliers, tour operators, regional experts, etc. to meet the demand, and I'm really happy with the quality of the sellers participating in this year's show. I made a lot of valuable connections, and we're all ready and waiting to wow you with what we can arrange in Italy! Probably my absolute favorite experience I learned about was a summertime concert series in the mountains of Trentino, where you can take an easy hike along with the musicians to stunning, scenic spots for a private concert outdoors atop the Alps. I mean... I saw photos of it, and I still can barely believe this is a thing. It's UNBELIEVABLY beautiful!
At Discover Italy, I got the following updates from my new friends at ITA Airways about new connections and increased frequencies this summer.
Rome - NYC: 2 daily flights, becoming 3 daily flights starting in June
Rome - LA: 4 weekly direct flights until mid-April, 5 flights until May, daily flights in June
Rome - DC: new flight starting June 2nd: 5 flights per week, becoming daily in August
Rome - San Francisco: new flight starting July 1st: 3 flights per week, then 5 flights from August
ITA Airways also flies Milan - NY, Rome - Boston, and Rome- Miami, and they have some seasonal connections already on sale now from Italy to Ibiza, Palma de Mallorca, Menorca, Crete, Corfu, Rhodes, Kefalonia, Split, Lampedusa, and Pantelleria.
Each of Italy's regions is so distinct with its own culinary traditions, architecture, culture, landscapes, and local vibe. If you've been to Rome, Florence, and Venice and are ready for Italy 2.0 and beyond, there's so much to discover in Liguria, Trentino, Puglia, Sardinia, Sicily, Molise, and more! And Nine Muses Travel is always ready to help you plan your next inspiring Italian adventure. Andiamo!
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